Juvaas, an Indian artisan products marketplace connecting Indian craftspeople with buyers in Australia and India, came to DBes Techno with an ambitious platform vision and a realistic 16-week launch deadline. The technical challenge was significant: dual-currency payments (AUD and INR), vendor dashboards for non-technical artisan sellers, international shipping calculation, and compliance with both Australian Consumer Law and Indian e-commerce regulations.
Platform Requirements
- Multi-vendor architecture with individual vendor storefronts and dashboards
- Dual currency (AUD + INR) with real-time exchange rate display
- Payment gateways: Stripe for Australia, Razorpay for India
- International shipping rate calculator (Australia Post, India Post)
- Vendor revenue split with automated payout scheduling
- Product review and rating system with photo uploads
- Dispute resolution system between buyers and sellers
- Mobile-optimised (PWA) for both markets
Technology Decisions
DBes Techno chose Laravel as the backend framework for its mature ecosystem, excellent package support, and the team's deep expertise in building complex web applications with Laravel. The multi-vendor logic was custom-built rather than using a plugin/extension, giving maximum flexibility. A React.js SPA frontend was chosen for the marketplace UI to deliver the snappy, app-like experience that converts buyers.
Vendor Onboarding Flow
A key challenge was making the vendor onboarding and product management experience accessible to artisan sellers who may not be technically proficient. DBes Techno designed a step-by-step onboarding wizard with image upload guidance, automatic product tagging suggestions, and a simplified inventory management dashboard. Training time for new vendors averaged 45 minutes.
Launch & Growth
- Launched on schedule — 16 weeks from contract signing
- 80 vendors onboarded in the first 30 days
- First transaction occurred within 2 hours of launch
- GMV (Gross Merchandise Value): AUD 38,000 in month one
- 4.8/5 average product rating — high customer satisfaction from day one
Building a marketplace is among the most complex web development projects possible — two-sided network effects, multiple payment providers, complex vendor economics, and regulatory compliance across two countries. DBes Techno delivered it reliably, on time, and under budget.
E-Commerce Development | Marketplace development consultation
