This Kannur-based family business has been making traditional Kerala pickles, spice blends, and condiments for over 60 years. Their products were beloved locally and among the Kerala diaspora in the Gulf — but their digital presence consisted of a basic Facebook page with infrequent updates and no online ordering capability. Customers who discovered their products through word-of-mouth had no easy way to order, and the brand was leaving enormous untapped revenue on the table.
What We Did
1. Brand Identity Refresh
DBes Techno's design team developed a visual identity update that honoured the brand's 60-year heritage while modernising it for digital. Custom logo refresh, consistent colour palette, product photography guidelines, and a typography system that would work across web, social media, and packaging.
2. E-Commerce Website
A clean, fast-loading product website built on WordPress + WooCommerce (chosen for the client's comfort with managing it independently). Features included:
- Professional product photography shot by the DBes Techno creative team
- Pan-India shipping integration via Shiprocket
- Gulf shipping option for diaspora customers (UAE, Kuwait, Qatar, Bahrain)
- WhatsApp order enquiry button on every product page
- Bulk/wholesale enquiry form for restaurant and café clients
- Google Shopping feed integration
3. Instagram Content Strategy
DBes Techno designed a 12-week Instagram content calendar featuring recipe videos using the brand's products, behind-the-scenes production content, customer testimonial reels, and festival/seasonal promotions. Reels performance in the first month exceeded expectations — one recipe reel reached 180,000 views organically.
4. WhatsApp Business Automation
An automated WhatsApp ordering flow was implemented allowing customers to browse products, add to a virtual cart via chat, and submit orders — all within WhatsApp without visiting the website. This was particularly effective for older, less internet-savvy customers who were comfortable with WhatsApp but hesitant about e-commerce checkouts.
Results — 6 Months
- Online orders: +200% (doubled) vs baseline
- Instagram followers: 420 → 8,300
- Gulf diaspora revenue: 0 → 28% of total monthly revenue
- Wholesale enquiries via website: 15+ per month (new revenue stream)
- WhatsApp channel: 35% of total online orders placed via WhatsApp chatbot
Kannur has dozens of food brands with genuine product quality sitting on untapped digital potential. The barrier is almost never the product — it is visibility, trust, and an easy buying experience.
