By 2025, video accounts for 82% of all internet traffic globally. In India, YouTube alone has 460 million monthly active users — more than the entire population of the United States. For Kerala businesses still relying on static social media posts and text-only websites, video marketing represents the biggest untapped growth opportunity available right now.
Types of Video Content That Drive Results
Explainer Videos
A 60-90 second animated or live-action explainer video on your homepage can increase conversion rate by an average of 20%. For Kerala service businesses — legal firms, healthcare providers, financial advisors — an explainer that clearly communicates your value proposition is the highest-ROI video investment available.
Client Testimonial Videos
Indian consumers are highly trust-motivated. A genuine testimonial video from a satisfied customer in Kerala builds credibility that no text review can replicate. Businesses using video testimonials on their landing pages report 45% higher lead quality.
Behind-the-Scenes / Process Videos
For manufacturing companies, restaurants, and artisan businesses in Kerala, "how it's made" content performs extremely well on Instagram Reels and YouTube Shorts — generating organic reach without ad spend.
Reels & Short-Form Video
Instagram Reels and YouTube Shorts offer the highest organic reach per post of any social media format in India. Kerala-based food brands, real estate agents, and retail businesses using daily short-form video content are seeing 5-10x follower growth compared to those posting only static images.
Video SEO for Kerala Businesses
YouTube is the second-largest search engine in the world and is deeply integrated into Google search results. Properly optimised YouTube videos (title, description, tags, chapters, transcript) for queries like "best web development company in Calicut" or "interior designer Cochin" generate passive leads permanently — unlike paid ads that stop when the budget runs out.
DBes Techno Video Services
Our creative team in Kerala produces motion graphics, product animations, event videos, and social media content for businesses across India and the Gulf. From concept to delivery, we handle scripting, shooting (or animation), editing, subtitle generation, and YouTube/social optimisation.
Explore video & motion services | Request a video marketing proposal
