A 2024 DMA India report found that for every ₹1 invested in email marketing, Indian businesses see an average return of ₹38 — higher than any other digital channel, including paid social and search advertising. Yet most Indian SMEs still send batch-and-blast newsletters with low personalisation and minimal automation. In 2025, the businesses winning with email are those that have moved beyond blasts and into intelligent, behaviour-driven communication.
Trend 1: AI-Powered Send-Time Optimisation
Modern email platforms now use machine learning to determine the optimal send time for each individual subscriber based on their historical open patterns. Indian business audiences have notably different engagement windows compared to US or European users — peak opens typically occur between 9-11am and 7-9pm IST — but individual variation is significant. AI optimisation improves open rates by an average of 15-22%.
Trend 2: Hyper-Segmented Lists
Sending the same email to your entire list is a 2015 strategy. In 2025, Indian e-commerce businesses segment lists by: purchase history, browsing behaviour, geographic location (Cochin vs Kolkata vs Dubai NRI), engagement recency, and browsing device. Segmented campaigns generate 760% more revenue than unsegmented ones.
Trend 3: Interactive Email
AMP for Email allows interactive elements within the email itself — product carousels, embedded surveys, live pricing, and even checkout flows — without the recipient ever leaving their inbox. Indian retail brands are adopting AMP email for product launches and flash sales.
Trend 4: Privacy-First Email Metrics
Apple MPP (Mail Privacy Protection) has inflated open rates significantly — making click rate and reply rate the more reliable primary metrics for email performance in 2025.
DBes Techno Email Marketing Services
We design, build, and manage email automation workflows for Indian businesses using Brevo (formerly Sendinblue) — which we integrate natively with your website and CRM. From welcome sequences to abandoned cart flows, we make email work as a reliable, measurable revenue channel.
