Kannur's business community has one major social media advantage over many other Kerala cities: extraordinary community loyalty. Whether it's the handloom cooperative, a popular biriyani restaurant, or a local hospital — Kannur customers engage, share, and advocate for local businesses at rates that significantly exceed state and national averages. Here's how to capitalise on that.
Platform Strategy for Kannur Businesses
Instagram: Your Visual Showcase
Instagram is the #1 platform for Kannur consumer businesses. Restaurants, textile shops, beauty parlours, and tourism properties all thrive on Instagram's visual-first format. Key recommendations:
- Post Reels consistently (3-5/week) — Reels get 3-4x more reach than static posts in 2025
- Use Kannur-specific hashtags: #Kannur #Kannurdiaries #Malabar #NorthKerala
- Show behind-the-scenes content — Kannur audiences connect deeply with authentic local content
- Feature your products/services in natural Kannur settings (beaches, loom workshops, historical sites)
Facebook: Community and Gulf NRI Reach
Facebook remains essential for Kannur businesses due to the platform's dominance among the 35+ demographic and the large Kannur-origin Gulf NRI community (heavily represented in UAE, Qatar, and Oman). Strategies:
- Post in both English and Malayalam for maximum reach
- Join and occasionally post in Kannur-based Facebook groups (avoid spamming)
- Run Facebook Ads targeting Kannur district + Gulf countries as a combined audience for export/remittance-related products
YouTube: Building Authority in North Kerala
YouTube is underutilised by Kannur businesses, which means enormous opportunity. A Kannur hospital posting weekly health tip videos, or a tourism resort posting immersive property tours, can capture significant organic views from local and Gulf NRI audiences. One well-produced video per month is sufficient to build a meaningful YouTube presence.
WhatsApp Business: Your Direct Revenue Channel
WhatsApp Business with broadcast lists and catalogue features is the most direct way to communicate with Kannur customers. Build your broadcast list through in-store sign-ups, offer incentives for joining (monthly discount codes), and use Status features for daily soft marketing.
Content Calendar for Kannur Businesses
- Monday: Educational post / tip relevant to your industry
- Wednesday: Product/service showcase (professional photos or Reels)
- Friday: Behind-the-scenes / team content (humanises your brand)
- Saturday: Customer testimonial or success story
- Sunday: Community/locally relevant content (festivals, local events)
Social Media Management by DBes Techno for Kannur
Don't have time to manage your social media? DBes Techno's social media team creates content calendars, produces graphics and Reels scripts, schedules posts, and provides monthly performance reports. Our Kannur SMM packages start from ₹7,500/month. View our social media services or book a free social media audit.
