Paid digital advertising represents the fastest path to new customers for Kerala businesses — if you choose the right platform. Google Ads and Facebook Ads are both powerful, but they work fundamentally differently. Using the wrong one for your business type wastes money. Using both strategically multiplies your results.
How Google Ads Works
Google Ads shows your advertisements to people who are actively searching for a product or service — right now. This is called "pull" advertising: you capture intent that already exists. When someone searches "web design company in Kochi" or "ayurveda retreat Kerala," your ad can appear at the top of their search results.
Best For:
- Service businesses where customers search with clear intent (doctors, lawyers, plumbers, IT companies)
- High-consideration purchases (real estate, cars, expensive B2B services)
- E-commerce with specific product searches (Google Shopping ads)
- Businesses targeting customers in specific Kerala cities
Typical Kerala CPC (Cost Per Click):
- Web development / IT services: ₹35 – ₹120
- Healthcare / Medical: ₹25 – ₹90
- Real estate: ₹80 – ₹250
- Education / Coaching: ₹15 – ₹60
- Tourism / Hospitality: ₹20 – ₹75
How Facebook Ads Works
Facebook (Meta) Ads show your advertisements to people based on who they are — their demographics, interests, behaviours, and life events. This is "push" advertising: you introduce your business to people who haven't searched for you. It is excellent for brand building, product discovery, and audiences who don't know they need your service yet.
Best For:
- Consumer products (fashion, food, home goods) targeting specific age/income demographics
- Event promotion and ticket sales
- Real estate reaching NRI communities in Gulf countries
- E-commerce retargeting (showing ads to people who visited your website)
- Educational institutions reaching parents of a specific age group
The Kerala Business Decision Framework
Choose Google Ads if:
Your customers know they need what you offer and actively search for it. You can identify clear, commercially-intent keywords. Your service has a short consideration period. You want to capture existing demand in specific Kerala cities.
Choose Facebook Ads if:
Your product/service has visual appeal and benefits from showing inspiring imagery. You want to build brand awareness in a specific demographic. You run a retail, hospitality, or lifestyle business targeting people who may not be actively searching yet.
Use Both if:
You have a monthly advertising budget over ₹30,000. Use Google to capture active searchers and Facebook to retarget your website visitors and build brand recall. This integrated approach consistently delivers the best CAC (Customer Acquisition Cost) for Kerala mid-market businesses.
Let DBes Techno Manage Your Kerala Ad Campaigns
Our paid advertising team has managed campaigns for Kerala businesses across healthcare, education, real estate, e-commerce, and B2B services. We handle campaign setup, keyword research, audience building, creative production, A/B testing, and monthly performance reporting. Learn about our PPC services or contact us for a free campaign audit.
