It’s easy to feel overwhelmed by the number of social media channels available and how to make them work for your business.
Facebook, Twitter, and Google+ are ideal for copy-based messaging and engaging interactions. YouTube, Vimeo, and Vine are great video channels for displaying businesses and services.
Here are some popular social media sites:
Facebook : 72 percent of Indian adults use Facebook in 2018. Excluding those 65 and older, three-quarters of Facebook users visit everyday. The site is undergoing renovations. Facebook favoured friends and family over publications and brands in February 2018. News Feeds will feature more engaging dialogues than in the past. Include photographs, videos, and consumer comments to make your postings more relevant.
Twitter. Microblogging king. Mobile users like Twitter. It’s a terrific place to start and lead conversations, as well as listen to and reply to brand-related comments. Like Instagram, most Twitter users check it everyday, especially younger urbanites.
YouTube. Google’s video and music portal has more viewers than cable TV. 75% of U.S. adults and 94% of 18-to-24-year-olds utilise the site. YouTube is a wonderful location to post product and service videos and “how-to” tutorials.
LinkedIn. The largest corporate networking site grows, although not as quickly as Instagram and Twitter. It’s a great location to network and create thought leadership.
Pinterest. Popular with women. 41% of women surveyed utilise the site, compared to 16% of men. Fashion, cuisine, design, travel, and DIY businesses use Pinterest frequently. This visual scrapbook platform draws attention with graphics.
Google+. Google+’s once-famous rivalry with Facebook has waned in recent years. According to CNBC, the platform has been updated to boost utilisation.
Tumblr. This microblogging platform focuses on image sharing, unlike Twitter. Better visual content attracts more followers.
Instagram. Popular mobile photo-sharing social network. 60% of users visit everyday, according to Pew Research Center. If your business can be marketed graphically, employ Instagram’s Facebook, Tumblr, and Twitter integration.
Yelp. This site has customer reviews of retailers, restaurants, and travel businesses. Yelp ratings help companies attract clients. Always give links to your website, blogs, and social media sites.