India's SEBI now mandates Business Responsibility and Sustainability Reporting (BRSR) for India's top 1,000 listed companies, and the pressure is cascading down to suppliers and vendors. For digital-forward Indian businesses, reducing the environmental impact of their web infrastructure is emerging as a genuine corporate priority — and the good news is that sustainable digital practices typically also improve performance, user experience, and Search Engine rankings.
The Carbon Cost of Your Website
Every page view consumes server energy, network transmission energy, and end-user device energy. The average webpage in 2024 generates 4.61 grams of CO2 per page view. For a site with 100,000 monthly visitors, that is 461 kilograms of CO2 every month — equivalent to driving a car from Calicut to Kannur every day of the year.
Sustainable Web Design Practices
Image Optimisation
Images account for 50% of page weight on typical websites. Converting images to WebP format, implementing lazy loading, and setting proper dimensions eliminates unnecessary data transfer. This reduces server energy consumption AND improves Core Web Vitals scores.
Green Hosting
Several major hosting providers — including AWS, Google Cloud, and certain Indian CDN providers — now offer renewable energy-powered data centre options. Choosing green hosting is the single highest-impact sustainability action for most websites.
Eliminating Unnecessary JavaScript
Bloated JavaScript frameworks force user devices to perform excessive computation. Tree-shaking unused code, code-splitting, and choosing lightweight alternatives reduces device energy consumption — particularly important given India's large installed base of older, lower-powered Android devices.
Performance = Sustainability
Every optimisation that reduces page weight, server response time, or unnecessary network requests simultaneously reduces carbon footprint and improves Google PageSpeed scores. Sustainable web design and high-performance web design are, at their core, the same discipline.
DBes Techno's Commitment to Sustainable Development
DBes Techno builds all new websites with performance-first, lightweight principles — minimising third-party scripts, compressing all assets, using modern image formats, and recommending green-certified hosting providers. We can also audit existing websites for carbon impact and provide a prioritised optimisation roadmap.
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