User Interface (UI) and User Experience (UX) design are not just about making websites look beautiful. They are about making websites work — delivering information clearly, guiding users to take action, and creating digital experiences so smooth that visitors naturally become customers. Here are our top best practices for Kerala business websites in 2025.
1. Mobile-First Everything
Over 85% of Kerala web traffic is now mobile. Design your website for a 375px screen width first, then adapt for larger screens. This means: large tap targets (minimum 44x44px), short paragraphs, vertical content flow, and critical CTAs visible without scrolling on mobile. Never sacrifice mobile experience for desktop aesthetics.
2. Speed is a Design Decision
Every additional second your website takes to load costs you 7-10% in conversions. Design decisions directly impact speed: optimise all images before uploading (WebP format, max 200KB for hero images), avoid heavy animation libraries that block rendering, and minimise full-width video backgrounds that devastate mobile load times.
3. Establish Visual Hierarchy with Typography
Users scan pages — they rarely read every word. Use typography to create clear visual hierarchy: one large H1 that answers "what is this page about?", subheadings (H2, H3) that allow scannable navigation, short paragraphs (3-5 lines max), and bullet lists for feature sets. Kerala business websites often fail at this — walls of text kill conversions.
4. Kerala-Specific Trust Signals
Kerala users respond strongly to specific trust signals. Include: WhatsApp contact button (essential — Keralites prefer WhatsApp over email), prominently displayed phone numbers, Google Maps embed showing your physical location, client logos for B2B sites, and testimonials with the customer's name, city, and photo.
5. Colour Psychology for Kerala Audiences
In Kerala's context: deep blues and teals convey trust and professionalism (ideal for IT, healthcare, finance). Greens signal growth and consistency. Saffron and gold connect with traditional industries. Avoid purely white backgrounds for tourism and hospitality — warm creams and earthy tones perform better for Kerala's natural-beauty-associated industries.
6. Clear, Action-Oriented CTAs
Every page needs one primary CTA. Use action verbs: "Get Free Quote," "Book Consultation," "Download Brochure," "Chat on WhatsApp." Place one CTA above the fold and repeat at the bottom of the page. A/B test button colours — our Kerala client data shows orange (#FF6B35) and blue (#2563EB) consistently outperform other CTA colours in Kerala markets.
7. Responsive Navigation that Works on All Devices
Complex multi-level navigation menus collapse badly on mobile. For Kerala businesses with many service categories, design a simplified mobile navigation: hamburger menu with only top-5 priority pages, prominent phone/WhatsApp CTA in the header, and a search function if you have more than 10 pages.
8. Accessibility and Readability
Use minimum 16px body font size (18px is ideal for senior audiences). Maintain minimum 4.5:1 contrast ratio between text and background. Add alt text to all images. These accessibility improvements also directly improve SEO rankings.
9. Loading States and Error Handling
Contact forms that submit without feedback frustrate users. Implement clear loading indicators, success messages ("Your enquiry has been sent. We'll reply within 2 hours."), and helpful error messages with recovery options.
10. Test with Real Kerala Users
Before launching, test your website with 5-10 real people from your target demographic — not your team. Ask them to complete a specific task (find contact info, request a quote) and observe where they stumble. User testing consistently reveals usability issues that designers miss.
DBes Techno UI/UX Design Services for Kerala
Our design team applies all of these principles to every website we build. We have in-house UX researchers, UI designers, and front-end developers who collaborate to create high-converting, beautiful Kerala business websites. Explore our UI/UX services or book a free design consultation.
