Technical SEO is the foundation of all organic search performance. Without it, even the best content and strongest backlinks will fail to produce consistent rankings. For Indian business websites — where many are still built on outdated infrastructure or poorly configured hosting — technical SEO is often the single largest ranking opportunity.
Core Technical SEO Checklist for 2025
1. HTTPS and Security
- ✅ SSL certificate installed and valid (never expired)
- ✅ All HTTP URLs automatically redirect to HTTPS (301 redirect)
- ✅ No mixed content warnings (all assets loading over HTTPS)
- ✅ HSTS header implemented
2. Core Web Vitals
- ✅ LCP (Largest Contentful Paint) under 2.5 seconds
- ✅ FID/INP (Interaction to Next Paint) under 200ms
- ✅ CLS (Cumulative Layout Shift) score below 0.1
- ✅ Google PageSpeed score 80+ on mobile, 90+ on desktop
3. Mobile-First Indexing
- ✅ Fully responsive design tested on iOS and Android
- ✅ Viewport meta tag correctly configured
- ✅ Touch elements minimum 44px tap target
- ✅ No mobile usability errors in Google Search Console
4. Crawlability and Indexability
- ✅ robots.txt correctly configured (not blocking important pages)
- ✅ XML sitemap generated and submitted to Google Search Console
- ✅ No important pages blocked with noindex meta tags unintentionally
- ✅ Canonical tags correctly implemented on all pages
- ✅ No orphan pages (all pages accessible via internal links)
5. URL Structure
- ✅ Clean, descriptive URLs (no ?page=123&id=456 constructs)
- ✅ Hyphens (not underscores) between words
- ✅ Lowercase throughout
- ✅ City/location included in service page URLs where appropriate
6. Structured Data Markup
- ✅ Organization schema on homepage
- ✅ LocalBusiness schema with accurate NAP
- ✅ Service schema on service pages
- ✅ BreadcrumbList schema on all inner pages
- ✅ BlogPosting/Article schema on blog posts
- ✅ FAQPage schema on FAQ sections
- ✅ No schema validation errors (test with schema.org validator)
7. Page Speed Optimisation
- ✅ All images compressed and served in WebP format
- ✅ Lazy loading implemented for below-fold images
- ✅ CSS and JavaScript minified and bundled
- ✅ CDN used for static assets (Cloudflare recommended)
- ✅ Server response time under 200ms (TTFB)
- ✅ Browser caching headers set correctly
8. On-Page Technical Checks
- ✅ Unique title tag on every page (50-60 characters)
- ✅ Unique meta description on every page (120-155 characters)
- ✅ One H1 per page, naturally including target keyword
- ✅ Alt text on all images
- ✅ Internal linking structure connecting related pages
- ✅ Broken links fixed (check with Screaming Frog or Ahrefs)
Free Technical SEO Audit by DBes Techno
If your Indian business website fails multiple items in this checklist, you are leaving significant organic traffic on the table. DBes Techno offers a comprehensive technical SEO audit for Indian businesses, covering all items above plus competitor benchmarking. Request your free audit today.
